Plantable postcard for Sydney Wildlife World wins 2011 Postcard of the Year
A postcard that can be used to grow a flower, that will provide pollen for bees, has been chosen as the winner of the 2011 Postcard of the Year awards, organised by Avant Card.
The card, which was embedded with seeds of the native flower Callistemon citrinus, was created inhouse for Sydney Wildlife World by graphic designer Fabian Faraone and marketing executive Vera Vanthavong.
Also part of the winning team were Neema Shah, marketing and communications manager, and Catherine Bocking, marketing and PR executive, both of the Sydney Attractions Group, Sydney Wildlife World’s owner. Media was by Fiona Williams at OMD.
Brilliant. Lovely stuff.
Awesome creativity.
Winner is clear stand-out and exquisite idea and execution.
Notable that almost all the others appear to be good outdoor executions, that have been shrunk.
This is ironic as so many outdoor executions are poorly art directed and cluttered; whilst postcards allow a different level of intimacy with the audience above a clean message.
It is a nice idea.
That’s why the campaign that first used it won a Cannes Silver Lion
http://limeshot.com/2010/haage.....annes-2009
Oooh dear. That’s rather more than an homage, isn’t it.