PlayersVoice inks partnership deal with Fox Sports

March 19, 2018 9:00

PlayersVoice, the athlete-generated content platform, has entered into a partnership with Fox Sports that will see the service’s content shared on the subscription TV channels.

“It’s a multi-year and multi-faceted commercial agreement,” PlayersVoice CEO Kerry McCabe, told Mumbrella. “It will include integrations of our content, our videos, podcasts or written across Fox Sports’ existing and future digital properties.”

McCabe: “Athlete-generated media is the fastest growing category in sports media globally”

The service, which launched last year, is a platform for athletes to tell their stories directly to fans in a brand-safe environment. Currently the service boasts 230 athletes.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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