Plenty of unanswered questions in latest ABC News campaign, via Leo
ABC NEWS promises to keep asking the hard questions (so you don't resort to asking ChatGPT)
Is profit being prioritised over child safety? Can we still trust our sunscreens? Can we afford the energy transition? These are some of the “difficult” questions being asked by ABC News, according to a new national brand campaign from Leo Australia.
The “Keep Asking” campaign positions ABC News as the country’s most trusted news source in a world of media disinformation.
According to a media release from the broadcaster, the campaign “puts the spotlight back on the fundamentals of good journalism: rigour, relevance, courage and public interest.”
The campaign will roll out across television, out-of-home, social, digital, and radio.
Perhaps the one question they should ask -are our journalists really impartial?