P&O Cruises Australia pays tribute to local agency following news that iconic brand will fold

P&O Cruises Australia has paid tribute to its local creative agency partner following news that the brand will fold next year.

On Tuesday, it was announced that that the iconic 90-year-old cruise line will fold into Carnival Cruise Line from March 2025, which Josh Weinstein, CEO of Carnival Corporation & plc, attributed to “the strategic reality of the South Pacific’s small population and significantly higher operating and regulatory costs”.

The news came only months after P&O unveiled a new brand platform via Supermassive. The creative agency was enlisted only in August last year to reposition and relaunch the cruise line.

A P&O spokesperson credited the agency’s work when contacted by Mumbrella regarding the announcement.