P&O Cruises taps Supermassive for brand relaunch
New independent agency Supermassive has been enlisted to drive the repositioning and relaunch of P&O Cruises, the 90-year-old Australian icon.
This appointment will see the cruise line relaunched with a new brand platform, brand identity and refreshed creative output across all channels.
It would be really really good if p&o sent some newer ships down under
It would improve cruising ? in Australia
Thanks
It would be awesome if P & O would introduce single cabins for solo travellers. More people would cruise if they did not have to pay double or a penalty rate because they do not have a travelling partner. Cabins of all types would be great. I would go in a heartbeat. But the doubled price is too expensive for 1 person. There are cruise lines overseas who offer this but not in Australia. Why not?