P&O launches first post-pandemic campaign via Bashful

Kalila Welch

April 28, 2022 10:45

P&O Cruises has launched its first major campaign since the start of the COVID-19 pandemic developed by its long-serving creative agency Bashful.

The new campaign leverages the proposition ‘get your crew onboard’, highlighting the ease and fun of a group cruise holiday with a heist film-style montage getting together a ‘crew’ that features NLR stars Josh Addo-Carr, Clint Gutherson, Brian To’o, Damien Cook, Jessica Sergis, James Tedesco and Daly Cherry-Evans. The ad is also narrated by “The Voice Of Rugby League”, Ray Warren.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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