Mumbrella Sports Marketing Summit podcast: How to crash the Olympics and not get sued

It’s one of the world’s most tightly controlled brands but for many marketers the Olympic Games is a global event offering massive exposure.

Unfortunately for non-sponsor brands, Australian and Olympic legislation has created myriad barriers and penalties forbidding companies from even implying an association with the Games, the athletes, and for using ‘protected’ words such as ‘Olympics,’ ‘faster’ and ‘stronger.’

Led by Simone Blakers, managing director of Society Australia, and Stephen von Meunster, principal at Von Meunster Solicitors & Attorneys, this session at Mumbrella’s Sports Marketing Summit on July 28, provides tips and advice to brands hoping to successfully ‘ambush market’ the biggest sporting event on Earth.

Divided into two sections, the sessions consist of: 1. Lawyer Stephen von Meunster explains what you can and can’t do legally as a brand; and 2. marketer Simone Blakers reveals how brands can work within the law, and around it, to take advantage of the global audience and media hype that surround the Games.