Podcasts are the future of investigative journalism, says Pandora Australia boss
As print media revenues continue to decline, managing director of music streaming service Pandora, Jane Huxley, has predicted that podcasting will be the perfect vehicle for long-form journalism.
Blackley: “We serve out 3.5 million podcasts per week and we are doing a lot of work in that area”
Speaking last week at the Mumbrella360 conference on the panel ‘The future of radio in the digital world’, Huxley a former CEO at Fairfax Digital, said the rise in appointment-listening on her own platform showed the potential of audio as a delivery option for quality news.
“No one really wants to read an article for 20 minutes,” said Huxley. “But they are willing to listen to a serialised version of true, long-form investigative journalism.”
When journalists write a long tale,
it’s like feeding children boiled kale.
Some may take a taste,
but do it in haste;
they’d rather have Cheetos, tho stale.