Poem joins Nestlé’s agency roster beginning with Nespresso

Creative PR and social agency Poem has joined Nestlé’s roster of agencies, beginning work on its brands Nespresso and Nescafé Nativ Cascara following a competitive pitch process.

Kicking off the relationship, Poem facilitated the partnership between Nespresso and the Melbourne Fashion Festival. Nespresso launched an exclusive capsule collection at the festival with Poem working with MFF and restaurant Longrain to serve a Nespresso espresso martini for the duration of the festival.

To support the partnership, Poem’s new studio team also captured behind-the-scenes looks at fashion industry figures Lana Wilkinson, Shayne Tino and Twice Blessed’s Rebecca and Melissa Karagiogos preparation for the festival in a series of social videos.