Poem wins Playstation Australia’s PR account and launches social experiment

Poem has won the PR account for Sony Interactive Entertainment Australia with its first outing being a promotion for the Playstation PS4 game, Detroit: Become Human.

To promote the game, Playstation and Poem created a social experiment by creating a human like Android to replicate protagonists designed by the game’s creators, Quantic Dream.

Poem has launched a social experiment featuring a human-like Android