Poem wins social pitch for McCain masterbrand

March 12, 2025 5:53

McCain Australia and New Zealand has appointed earned creative agency Poem as its social media agency partner for its masterbrand portfolio.

Poem’s will develop and execute the brand’s social media strategies, taking care of McCain’s social media channels, product-specific campaigns, and more generalised brand content.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.