F.Y.I.

Popcorn X wins Sydney Winter Festival

June 10, 2014 6:06

Popcorn X has a cool new addition to its event portfolio, taking on the management of The Winter Festival, Australia’s Largest Winter Event.

The release:

The Winter Festival is returning for Australians to experience the magic of winter traditions alongside the iconic open-air ice rink. With over 500,000 visitors and over 30 million touch points each year, this year Popcorn X will run the event in Darling Harbour Sydney during the months of June and July.

The Winter Festival launched in 2009 but took a hiatus as sponsorship deals fell through under the incumbent agency. Following an involved agency process Popcorn X have been appointed to run the Winter Festival having displayed a proven track record of over 15 years in event management and a diverse range of experiential campaign work on numerous global FMCG brands.

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