Popsugar Australia launches channel for Millennial parents

Allure Media and Popsugar Australia have launched a new parenting channel for Millennials, providing new opportunities for brands to connect with the website’s readers.

Popsugar Australia Parenting is targeted at new or soon-to-be parents, and will provide content for Millennial mums, across categories such as fertility, pregnancy, maternity style, career balancing, self-care and fitness.

The channel’s logo

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