F.Y.I.

Populace appointed by app publisher Sportsmate to rep Victorian media sales

May 24, 2012 2:31

Mobile app publisher Sportsmate has appointed Populace, the youth orientated digital collective, to manage the publisher’s Victorian media sales. Sportsmate’s flagship titles include Aussie Rules Live, Super Rugby Live, A-League Live as well as AFL Pulse. Already advertising with Sportsmate is Carsales, Farmer’s Union, Disney and the BBC

The announcement:

Sportsmate’s suite of apps includes the top rated Aussie Rules Live, Super Rugby Live, A-League Live, and the newly launched AFL Pulse.

Marketers can reach Sportsmate’s annual 1.55 million users via mobile banners, HTML5 ads, integrated games and custom apps.

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