Porsche launches magazine aimed at women

Luxury car brand Porsche has launched an online magazine targeted at women.

Titled Woman With Drive, the magazine will feature content on luxury travel, fashion, well-being and success.

“Although Woman With Drive is sponsored by Porsche, it is not a place to necessarily read about cars,” a statement from the company said.

“Porsche is delighted to take this unique step in providing a female focused platform to engage with our loyal clientele, although the magazine will not be exclusive to Porsche drivers. We offer an opportunity for all discerning women with a premium mindset to enjoy the site’s thoughtful articles,” said Porsche Cars Australia PR manager Paul Ellis in a press release.