Porter Novelli launches pro bono pop-up agency for emerging fashion designers

Porter Novelli’s  Melbourne office has launched a pro bono pop-up PR agency for emerging fashion, jewellery and accessories designers.   

The move follows a similar exercise by Porter Novelli in New York. The pop up agency is called Jack + Bill after founders Jack Porter and Bill Novelli.

In Melbourne the agency will offer up to three clientswhat it describes as $30,000 worth of PR representation for three months this year.

Peter Kent, Porter Novelli’s Melbourne MD,  told Mumbrella: “It’s a very Melbourne thing to do. Business smarts and promotion is where a lot of people with great talent don’t succeed so we’re extending a free hand to people in need of it.”