Postcard advertising service Avant Card to close after 25 years
Avant Card, Australia’s first postcard advertising company will close its doors by the end of July 2017.
The out-of-home company began in 1992, however due to the rise of digital advertising, reduced marketing budgets, and funding cuts to the arts – a major client base – the business is no longer financially sustainable.
Thank you for the years of service to the marketing mix. This is such a shame. I would have thought one of the outdoor companies would have bought AC. Such a great platform, of which, my clients have enjoyed such positive results over the years
Shocked by this, give the rise of outdoor.
Sad news to read. Professionally Pat and the team were great to work with and personally I loved the concept and still have cards from many, many years ago.
Oh! Love your cards so much….I’m always sending them in the mail…snail mail…to friends and family as I always manage to find one that suits someone I love….such a joy to receive a postcard now and then….I’m sad….thank you for your great work over the years…best wishes for the future.
I have loved Avant cards for very many years & I will so miss them! Thank you for giving so much pleasure & delivering so many heart warming messages & images to so many!
Great name. Great product. Great shame that it is closing.
Thank you so much for the pleasure you have given us with the cards over the years.
I wish you all the best .