F.Y.I.

Powerade celebrates new formula with ‘5K for $5K’ challenge to reward Aussie runners

June 2, 2025 12:02

Powerade has unveiled its new ‘Next Gen Electrolyte Blend’ and is celebrating by giving Australians the chance to turn their personal best 5km run into $5,000 through a fitness challenge.

The announcement:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe
Topics
Kate Miller Powerade
Latest
Kyle and Jackie O 'go rogue' in another Melbourne campaign
Coca-Cola and Disney release limited-edition Star Wars collection in Australia
Shift from traditional search drives Yango Creator
Apparent creative director departs for 'social impact future'
Publicis Groupe stock dives despite sunny forecast

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.