Powerade releases new ‘Powerade Pineapple Storm ION4 + Coconut Water’ flavour

Powerade has released a new flavour, Powerade Pineapple Storm ION4 + Coconut Water.

The announcement:

POWERADE drives innovation in the sports drink category with launch of POWERADE Pineapple Storm ION4 + Coconut Water

Australia, 13 March 2018: Coca-Cola South Pacific has today announced the launch of a new flavour to the POWERADE ION4 range, as the company and brand continue to ramp up their focus on innovation. POWERADE Pineapple Storm ION4 + Coconut Water forms part of the brand’s strategy to continue to drive innovation in the hydration and sport drinks portfolio.

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