Powershop launches interactive kids book, featuring a climate vulnerable frog, via White Grey

A green and golden bell frog named Goldie is the lead character of Powershop’s book for kids, Pond Story. The interactive storybook, conceived and developed by WPP creative agency White Grey, aims to educate families on sustainable energy use.

Kids and their parents help Goldie prepare for her pond party, inviting her friends, catching party food, decorating, and making music, all while learning about the impact of climate change on species and ecosystems.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.