PPR picks up social media account for Colgate-Palmolive
Colgate-Palmolive has appointed public relations agency PPR to manage the social media for its oral care, personal care and home care businesses.
The appointment will also occasionally extend to public relations campaigns across Australia and New Zealand.
PPR is set to implement social strategies for products including Colgate Optic White and Total toothpastes alongside personal and home care brands such as Cuddly and Ajax.
Colgate-Palmolive includes 13 Asia-Pacific brands such as Palmolive Naturals, Colgate, Ajax, Cuddly, Palmolive, Fluffy and Tender Care.
