PPR wins Zumba public relations account

Public relations agency PPR has picked up the account for the Zumba fitness dance craze.

The announcement:

 Zumba Fitness—a global fitness phenomenon known as “exercise in disguise”—has appointed leading trans-Tasman communications agency PPR to manage its public relations within the Australia and New Zealand markets.

Following a competitive pitch, the PPR team has been selected to work closely with the largest dance, fitness and lifestyle brand in the world to oversee its communications activity, further raise awareness of the brand and empower the Zumba Instructor Network within Australia and New Zealand.