PR agency Access wins the tough task of promoting Freeview

Tim Burrowes

March 18, 2009 11:04

Just days after getting itself into a PR pickle by crossing its communications wires over a spoof ad, Freeview has appointed an agency for the tough task of promoting the service.

Access PR said this morning that it had been given the gig, beating Dec Communications and RPM in a three-way pitch. The move follows last week’s announcement that Banjo has won the advertising work.

The role of Freeview is to persuade free-to-air TV viewers to switch from analogue to digital and to buy the necessary TV or set top box to do so.

But the task is an uphill one.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.