PR agency Theory Crew launches a health and beauty business unit

Public relations and influencer agency Theory Crew has introduced a new health and beauty arm following the recent addition of clients Biophysics, Antipodes Skincare, YORA Skin Science, Boost Labs and Niki’s Natural Wipes.

The launch of the new business unit was supported by Theory Crew’s observation that skincare and beauty sales have spiked during the pandemic as many people invest in ‘self-care’.

Theory Crew has launched a health and beauty specialised business unit

Managing director, Felicity Grey, said that the new unit kicked off with an influencer campaign for Antipodes just prior to the pandemic taking hold.