Agencies merge to form new content marketing and public relations offering Attention + Influence

CHE Proximity has created new offering Attention+Influence combining public relations with content marketing by merging its PR Edge agency and its content marketing unit Newsroom.

Mike Doman, managing partner of Attention+Influence and the former head of Newsroom, told Mumbrella: “It’s a mixture of a whole bunch of different people with a bunch of different skill sets, we have PR professionals, journalists, writers, advertising and media specialists and we have a broad spectrum of skills.”