PR needs its own PR — and it should start with our clients
Angela Ceberano from Flourish PR believes that the public relations industry isn’t selling itself well. Here’s what needs to be done to fix it.
Angela Ceberano, founder and managing director of Flourish PR
I’ve long believed the PR industry needs its own PR. For an industry built entirely on communication, messaging and storytelling, we are surprisingly misunderstood. Ask friends or family what you do in PR and the answers are usually entertaining.
“You host red carpets”; “you organise events”; “you drink champagne with journalists”; “you write stories for the media, right?”
The reality is usually far less glamorous and far more strategic. But interestingly, the biggest misunderstandings about PR don’t usually come from friends at dinner parties. They often come from clients.
