PR trends and predictions in 2025: Insights for communicators and marketers
Kathryn Goater and Anthony Caruana, co-CEOs at Media-Wize, share their top PR predictions for the new year.
The public relations (PR) industry in Australia and globally stands at a crossroads.
In 2025 we will see the rise of powerful new technologies with growing challenges around credibility, authenticity, and evolving media consumption habits.
The rapidly accelerating use of generative AI in copywriting and pitch automation to the continuing battle against misinformation mean businesses must stay agile to keep up and safeguard their reputation.
