Premiership trophy to be on display at Manchester United marketer lunch

Tim Burrowes

July 3, 2013 12:22

The English Premier League Trophy will be making a guest appearance at a lunch hosted by Mumbrella and the Association of Data-Driven Marketing in a fortnight’s time.

The ADMA lunch will hear from Jonathan Rigby, head of marketing at Manchester United about the marketing of one of the world’s biggest brands.

Manchester United are currently the Premiership champions, and guests at the lunch will be able to have their photograph taken with the trophy if they wish.

Rigby will talk about the strategy behind the brand and how the soccer club is growing its fan base and engagement with its community of followers through the use of new technologies. Rigby will share his insights into the club’s data and digital strategy and how it uses television, social media and live events to bring players closer to fans.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.