PresCare promotes in-home services ahead of changes to Australian Aged Care support model
Aged care provider PresCare has launched its first campaign with BCM, showing support of independence for the elderly who want to enjoy an active every day life.
The new work by BCM: ‘It’s more you’
The ad features retiree ‘Tom’ who is about to undergo a knee operation and is worried about whether he will be able to get around the house to see his friends.
With the new tagline ‘It’s more you,’ PresCare’s first work with agency BCM aims to meet the changing needs of Australian aged care through its in-home services, ahead of changes to the Australian Aged Care support model, which will take place at the end of February.
