PRIA looks at merger and rebranding options

November 25, 2014 12:11

Public relations industry body the Public Relations Institute of Australia (PRIA) says it will seek to grow its membership in 2014-15, after posting its third consecutive loss in the last financial year.

PRIA yesterday confirmed an $18,000 loss at its annual general meeting in Brisbane with its national president Mike Watson announcing that it will seek to expand its membership next year while also considering options for a merger and rebranding.

“The extraordinary loss for 2013-14 was due to the new auditing system that we have inherited but it was much better than it could have been,” said Watson.

“If the directors had not stepped up to the plate we would probably not be looking at the Institute even existing – it was that serious. We came close but we did not trade while insolvent and the good news is we currently have $440,000 in the bank as of the end of October.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

hmmm 25 Nov 14

Merger with PRC makes sense.

A name change? How is that going to balance the books?
Though to be fair, this is PR people trying to find a solution.. a rebranding is usually the answer to all problems in the minds of PR people.

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