PRIA restructures membership of industry body
Industry body The Public Relations Institute of Australia has announced a new membership structure designed to appeal more to PR professionals outside the major consultancies.
The membership restructure follows PRIA’s national member committee recommending changes to how the memberships offered to in-house public relations teams and students.
“One of the priorities in rebuilding PRIA was for us to look at the membership and in doing so we had a lot of conversations with our members about what worked and what didn’t,” Interim PRIA CEO Catriona Barry told Mumbrella.
“We realised that there was a whole category of membership that we weren’t servicing and while we serviced the public relations experts who were in consultancies well, we weren’t really catering for those in house and in the government and tertiary sector.”
Great moves by the PRIA. I still see a huge gap in their value proposition to regional communicators, something that also needs to be looked at and a big reason why I didn’t renew my membership.
Great job, PRIA. Wonderful. This even made me click through and take a look at the application form. However when it suggested I add ‘a short summery of career’ I was a bit concerned. How many PR pros does it take to spot a typo ?
Interested in industry feedback – Does this make any sort of difference in regard to the respect for PRIA by today’s practitioners? To think inn-house practitioners were not adequately represented or supported in PRIA previously is a little baffling. :/
Good on you PRIA – for listening to the membership base. We are an industry in constant flux with unlimited potential – not easy to respresent. It’s nice to see our industry body wants to catch-up. PRIA aren’t perfect – but they’re trying.