PRIA to take part in AMEC’s Asia Pacific Summit

The Public Relations Institute of Australia (PRIA) will take part in the International Association for Measurement and Evaluation of Communication’s (AMEC) Asia Pacific Summit on Measurement. The summit will take place in Hong Kong on 29 February and 1st March, 2012.

The announcement:

December 6, 2011: The Public Relations Institute of Australia (PRIA) will be an active participant in the International Association for Measurement and Evaluation of Communication’s (AMEC) first Asia Pacific Summit on Measurement to be held in Hong Kong on the 29th February and 1st March, 2012.

“As a Summit Industry Supporter, PRIA is proud to be part of this new initiative, encouraging us all to take another look at the methods we use to measure the value of public relations performance,” said Jon Bisset, CEO of PRIA.