Priceline: Help us, help women

Discount retailer Priceline has launched a campaign to aid charities that support women’s health issues. The campaign, which is part of its The Priceline Sisterhood initiative, was created by Working Girls, a specialist in targeting women.

http://youtu.be/SaTaZzsVqYI

The ad was directed by Grant Matthews, known for his work for MasterCard, Ray Ban, SMH, Pantene and Arnott’s.

The ad is supported by a fundraising campaign across Priceline’s 330 stores, and also print, online and DM targeting Priceline’s 3.6m clubcard members.