Primo campaign pitches bacon as transformative hangover cure

February 14, 2018 10:39

Primo Smallgoods is targeting revellers recovering from the “inglorious fog of last night” in a campaign for its bacon range.

The ad shows a worse-for-wear man indelicately preparing bacon and egg sandwiches, before viewers see their full effect.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Advertising Jenny Mak Ogilvy Primo Smallgoods

3 COMMENTS

Dianne 3 Apr 18

Even though I don’t eat meat, I just LOVE watching this clever and very entertaining ad. No matter what I am doing, the moment I hear this ad start, I race to the TV to watch it. Love the two actors, love how the man tips the toast out of the toaster. Love the grins on their faces at end of ad. Love the words the commentator uses. Brilliant!!!

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Barry Crimmins 11 Jun 18

Just want to say congratulations for ads that I enjoy watching, and also know the product they are advertising. I dont ever do this, but felt bound to let you know. Thanks….

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Lulu 30 Jul 18

Who is the guy in this ad

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