Principals creates new brand identity for Australian Energy Foundation

July 3, 2019 9:10

Melbourne-based branding agency Principals has been engaged by the Australian Energy Foundation, following its renaming from Moreland Energy Foundation.

Principals was briefed to create a “bold, smart and approachable identity” to reflect the name change, and came up with the energy-burst logo to represent the rays of the sun.

The Australian Energy Foundation’s new brand identity and logo, created by Prinicipals

The agency stated that the new logo represented meaningful change and the new horizons the organisation will reach in the near future.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Alison Rowe Australian Energy Foundation Moreland Energy Foundation Limited Principals Tim Riches

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Principals creates new brand identity for Australian Energy Foundation

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