Principals selected by LaunchVic to deliver a brand strategy and visual identity

Principals has been appointed by the Victorian Government’s LaunchVic to deliver a new brand strategy, naming and visual identity.

LaunchVic is a government funded independent agency tasked with growing the state’s ‘startup ecosystem’ and with the goal of establishing Victoria as a startup hub.

Principals has been tasked with developing a brand strategy for LaunchVic

LaunchVic CEO, Kate Cornick, said Principals will work with its members on the brand.