Principals selected by LaunchVic to deliver a brand strategy and visual identity
Principals has been appointed by the Victorian Government’s LaunchVic to deliver a new brand strategy, naming and visual identity.
LaunchVic is a government funded independent agency tasked with growing the state’s ‘startup ecosystem’ and with the goal of establishing Victoria as a startup hub.

Principals has been tasked with developing a brand strategy for LaunchVic
LaunchVic CEO, Kate Cornick, said Principals will work with its members on the brand.
Congrats to them, that should be an awesome project to work on with lots of scope to do something really interesting.