Pringles reveals its new mystery flavour in ‘WTF: What’s the Flavour?’ campaign

March 5, 2020 10:04

Pringles is releasing a new mystery flavour, opening up a competition for Australians to win $10,000.

A campaign is supporting the competition, starting out with a teaser video shared online and followed by clues hinting at what the flavour might be.

Consumers are charged with guessing the flavour correctly.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Akkomplice Kellogg's Kenny Hill Melissa Tan Pringles

2 COMMENTS

Josh 5 Mar 20

Aren’t most of the flavours a mystery? “But it says Cheese and Onion on the packet, why does it taste nothing like that…?”

User ID not verified.

Rebecca Cowan 6 Mar 20

I reckon it’s jalapeno

User ID not verified.

Latest