Print spiral accelerates as newspapers lose more than $100m in ad revenue reveals SMI

July 24, 2017 10:40

The flight of advertising from the world of printed newspapers and magazines accelerated in the 2016/2017 financial year with the two platforms losing a combined $130m in media agency ad revenue over the course of the year, the Standard Media Index has reported.

SMI’s Jane Schulze expects 2016/2017 financial year to set a new record

At the same time, growth in digital ad spending fell below double digits for the first time in a number of years, rising just 8.1% as it began to slow.

The print sector was the hardest hit of the legacy media platforms as newspaper ad spend declined $101m to $448.59m for the full financial year, a drop of 18.4% on the previous year.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Barry Williamson 25 Jul 17

A really well-balanced commentary that excludes digital from print revenue, but appears to include digital in OOH, Radio and TV numbers. So there’s no way of seeing whether any of the declines for Print have been offset by Digital growth on their platforms. Whilst it may be marginal in terms of impact on large declines, it would show a slightly more even playing field. Would OOH show anywhere near their level of growth if digital sites were excluded?

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