Printer Guru stars in new Reflex ad
Melbourne agency CumminsRoss has created a campaign for Reflex Pure White 50% Recycled printer paper starring The Printer Guru.
The campaign includes a pair of ads, running at 30 and 60 seconds, which shows the Guru arriving in the office of an exasperated white-collar worker.
The pair then engage in some awkward, stilted banter which includes the term “enwhitenment.”
The Paper Guru is played by Justin Smith, who has appeared in ABC crime drama The Straits as “Puffs” and Howzat! Kerry Packer’s War as David Hill.
I know you’re not allowed to say this on this site but I thought it was excellent, bordering on quite funny…
Really like it
On the contrary, Wayne. You’re allowed to say that on this site, just not on the one that rhymes with Champagne Queef.
I really like it. Funny stuff.
@Wayne – haha loved it too. Great ad/memorable and on traget. (Shhhh)
@Wayne
Me too.
Lovely, simple work folks. Well done.
Love that ad!
That’s a great ad. Justin sells the paper well. 🙂
Always good to see some enwhitened thinking.
Amazing sell Sean, incredible!
Awesome. Great casting.
I am in stitches every time I see this ad! Just love it! The only thing that drives me nuts is I cannot for the life of me remember what other ad I have seen Justin Smith in, can anyone help! It’s driving me crazy trying to remember it!