Product of the Year calls for entries

The Product of the Year Awards has launched its annual call for entries. The competition is one of two going by the name, with the other product of the year awards organised by ACP.  

The announcement:

Entries are now open for the 2012 Product of the Year Awards, recognising Australia’s most innovative products to hit supermarket shelves this year. The winning products are selected by over 5,000 shoppers in the biggest independent consumer survey in the country.

To be eligible for entry, products must launch between January 2010 and August 2011 and be either a completely new type of product or a useful innovation to an existing product or brand, such as a new ingredient, redesigned shape or size, new formula, or new packaging.