Profero eyes Australia expansion, global boss: ‘Never say never’ on selling
Profero global CEO Wayne Arnold
Digital agency Profero is gearing up for expansion in Australia.
Sydney is the network’s Asia Pacific hub for creative, strategy and technology, and global CEO Wayne Arnold has said he wants the Australian business to build scale to serve the region.
Profero has traditionally grown organically, but recently acquired an Hispanic marketing agency in the US, and since AKQA sold to WPP in June Profero is the world’s largest independent digital agency network.
if you’re going to expand you can’t lose big key clients after 12 months …