F.Y.I.

Professional Public Relations team with Australian government for 2012 Expo

February 15, 2012 10:00

Australian PR company Professional Public Relations and Burson Marsteller Korea have been appointed as the PR team for the Australian Government’s “Australia” exhibit at the 2012 International Exposition in Yeosu, Republic of Korea.

The announcement:

PPR and Burson Marsteller join together for 2012 International Expo
Sydney 15 February 2012, Professional Public Relations (PPR) and Burson Marsteller Korea (BM Korea) have been appointed as the public relations team for the Australian Government’s participation at 2012 International Exposition (Expo) to be held in Yeosu, Republic of Korea.
The global exhibition, which will run from 12 May 2012 – 12 August 2012, is expected to attract eight million visitors from all over the world and will showcase the best of Australia under the theme of “The Living Ocean and Coast”.

Australia’s participation, “Australia: In Harmony with the Ocean”, will be delivered by the Department of Foreign Affairs and Trade. Visitors to the Australian Pavilion will learn about, and experience, the country’s research, innovation and leadership in protecting the ocean and coastal areas, to deliver an environmentally sustainable future.

PPR teams in Sydney and Canberra and a Burson Marsteller team in Korea delivered a joint agency offering to the Department as part of a competitive pitch. The appointment will see the agencies in Australia and Korea support the Department across market research, media relations, digital and social media outreach and event management.

Sally Haysom, Chief Operating Officer, Professional Public Relations, said PPR’s strong experience working with the Australian government, coupled with BM Korea’s significant on the ground experience demonstrated how agencies can work together to combine knowledge and resources for the benefit of clients anywhere in the world.

“We are delighted to be able to work with the Department of Foreign Affairs and Trade on such a prestigious and internationally recognised project.”

“The International Expo in Korea will be an important opportunity for Australia to showcase what it can offer in terms of innovation, research and protection of our ocean and coastal areas. As an island nation this is an area close to the hearts of many Australians.

Margaret Key, Market Leader, Burson Marsteller Korea, said she looked forward to working with the Department in 2012.

“Koreans are incredibly excited about hosting the Expo this year. We look forward to working with PPR and the Department to create a lasting legacy of opportunities for Australian business, research and innovation, tourism and education.”

PPR celebrates 42 years in Australia this year. Founded in December 1970, the agency has grown from one office in Sydney to seven offices across Australia and New Zealand, with 170 staff and relationships with agencies around the world through the WPP network.

For more information about the Australian Pavilion at the 2012 Yeosu Expo visit www.australianpavilion.com