Program released for Mumbrella Travel Marketing Summit, earlybird offer closes Friday
The full program for Mumbrella’s inaugural Travel Marketing Summit has been released with Helloworld chief marketing officer Kim Portrate, Flight Centre senior executive Keith Stanley, Qantas’ brand marketing head Olivia Wirth and Tourism Australia CMO Lisa Ronson all confirmed as speakers.
The one-day event, designed to explore the challenges and opportunities faced by travel marketers in the digital age, will take place at the Amora Hotel in Sydney on April 22.
The summit will open with a presentation from Standard Media Index global director of analytics Tristan Masters, who will provide an in-depth snapshot of advertising spend in the travel sector. SMI data analyses a wide cross section of the industry including hotels, resorts, travel agents, airlines, cruise lines and country brand advertising.
He will be followed by experienced marketer Keith Stanley who, as Flight Centre’s general manager of product, advertising and consumer experience, will outline the retailer’s evolving marketing strategy in a morning keynote address.
