Programmatic advertiser Trade Dragon chooses Microsoft Azure

Trade Dragon, a programmatic advertising platform, has launched its service on Microsoft Azure, the two companies have announced.

Azure solution matches media with message in moments

Microsoft Azure is delivering the essential backbone technology for Trade Dragon – a world first fully automated independent advertising marketplace capable of dynamically ensuring advertisers reach consumers all over the world.

Instead of relying on intermediaries to broker media inventory in print publications, TV, radio, outdoor, websites and apps, Trade Dragon handles everything automatically, globally and in a matter of minutes – injecting efficiency with no sacrifice of control.