Programmatic outdoor advertising: An essential next step or necessary evil?
Programmatic outdoor advertising is an idea that’s been hanging over the OOH industry for years. Adshel’s Steve Geelan attempts to unpack where things are really headed.
How will programmatic impact out-of-home?
I was asked this question recently and my first reaction was one of dread of being enticed into the good vs evil debate on programmatic.
I knew where it would lead, winding my way down that rabbit hole trying to explain why we will need it, battling against the weight of the expertly argued: “I’ve seen the cents in the dollar PowerPoint slide”.
Well said Stevie, on point!