‘Prolific disruptor’: Founders farewell Naked

Naked – the strategy agency which burst onto the Australian scene in the early 2000s and became infamous for stunts such as the girl-with-the jacket and Steal Banksy – is no more, with the agency being folded into creative outfit BMF.

Despite Naked’s disappearance from the Australian scene, founding partner and former CEO, Mat Baxter, told Mumbrella the agency leaves behind a unique and meaningful legacy.

Baxter, now global CEO at Initiative, was a founding partner of the local operation in 2004 and departed in 2009, not long after the Witchery jacket stunt unravelled.

Baxter: ‘Sad’ to see Naked disappear