Promising Griff, fading Heartbeat

The performance of last week’s three Australian limited releases ranged from promising to disappointing.

Griff the Invisible (Transmission) grossed $66,344 from 21 screens  (average $3,159.23); The Reef (Pinnacle) earned $58,196 from 38 screens  (average $1,531.47) – most of them in regional areas. A Heartbeat Away (Hoyts), which received mostly negative reviews, made $44,204 from 73 screens  (average $605.53).

Griff‘s performance was good enough for Cinema Nova to expand sessions of the film from March 24.

In comparison, the number one film Battle: Los Angeles (Sony), supported by a strong marketing campaign, impressive visual effects and the usually successful theme of an alien invasion, had a screen average of $7,838.07.

This is the Australian top 10 for the March 17-20 weekend:

1 Battle: Los Angeles Sony $2,570,889
2 Rango Paramount $2,238,920
3 Limitless Roadshow $1,895,666
4 Hall Pass Warner $929,982
5 The Adjustment Bureau Universal $841,915
6 The King’s Speech Paramount/Transmission $554,241
7 Gnomeo and Juliet Disney $425,020
8 I Am Number Four Disney $384,976
9 The Girl who Kicked the Hornet’s Nest Rialto $282,404
10 The Rite Warner $204,148

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