Prophet appoints new strategic growth lead

August 28, 2025 3:36

Martech company Prophet has expanded its growth division, appointing a new strategic lead following significant new business developments.

Claudia Kidd joins as strategic growth lead, where she will be responsible for identifying and activating high-value growth opportunities for the commercial mix modelling (CMM) platform. She will focus on enhancing media agency relationships, enterprise brand targeting, and accelerating advertising growth.

Kidd will report to Paul Veltman, chief growth officer.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.