Prosperity Media unveils new leadership appointments
Prosperity Media has shared the latest appointments for its leadership team.
The announcement:
The award-winning SEO, Content and Digital PR agency, Prosperity Media, has today announced a series of key leadership appointments as the business continues to scale.
Aaron Taylor has been promoted to general manager, a newly created role for the business. Aaron will be responsible for driving revenue growth, profitability and staff retention to help the agency achieve key commercial goals. Previously serving as SEO director, Taylor brings a strong foundation of technical expertise and commercial insight to the position. His experience driving results across major accounts and contributing to the agency’s operational strategy positions him well to lead Prosperity Media into its next phase of growth.
The Surry Hills-based agency, which specialises in SEO, content, and digital PR for medium to enterprise-level clients, has also promoted Matt Keats to head of SEO. Formerly SEO director, Keats will now oversee the full SEO function of the business, ensuring consistent performance, innovation, and results across all client accounts.
Further bolstering the leadership team, Ellie Sumner has been appointed digital PR director, leading the agency’s growing Digital PR division. Since joining the team in May 2024, Sumner has brought fresh energy to campaign ideation, refined internal processes, mentored junior team members, and played a key role in outreach and strategic development. Her promotion recognises her immediate impact and positions her to drive continued success across Digital PR.
Amii Freeman has also stepped into a new role as content director, overseeing Prosperity Media’s content strategy and execution. Freeman has been instrumental in developing high-performing content strategies for the agency’s diverse client base, and her promotion acknowledges both her leadership and her commitment to delivering impactful, search-optimised content at scale.
James Norquay, founder and director of Prosperity Media, said the changes come at a pivotal time for the agency:
“We’ve experienced strong momentum over the past year, and as we grow, it’s essential that we have the right leadership in place to support our team and our clients. With the recent launch of our GEO offering — which we’re actively building and expanding — these appointments are crucial to helping us scale strategically and achieve our long-term business goals. Aaron, Matt, Ellie, and Amii have each demonstrated exceptional capability and leadership, and I’m excited to see them thrive in their new roles.”
These appointments form part of a broader strategy to strengthen Prosperity Media’s service delivery, scale operations, and further cement its position as one of Australia’s leading SEO, Content and Digital PR agencies.
Source: Prosperity Media
