Mumbrella Logo
Login
Opinion

PRs vs media

April 30, 2010 1:26

“PRs offer publications exclusives in good faith that the journalist will at least mention the person/ place/ product being publicised. Then the story runs with NO mention at all. Shouldn’t there be give & take? Not just take.”

Social Diary explores what annoys PRs about journalists

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics
journalism PR public relations Social Diary
1 COMMENTS
Latest
ARN back in front of SEN as investors settle down on Kyle & Jackie O saga
CommsCon catchup: Want to survive the AI revolution? Make sure you're in the 'trust' business
Inside the surge of indie media wins
Government seeks agency to sell its $55bn high-speed rail vision
The Mumbrella Awards 2026 shortlist is hot off the presses

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.